Artificial intelligence curriculum for primary and secondary schools
AI and the development of digital comptence
Media education II
Micro-targeting and darkposting
Micro-targeting and darkposting
The lesson focuses on micro-targeting and darkposting - tools that can be used to target sponsored content on social media. It builds on the methodological material for media education I part I and develops the topic using the example of the misuse of data by Cambridge Analytica in the year 2016.
Information about lessons
Subsidies
45-90 minutes
Building stones
Micro-targeting, darkposting
Vintages or preconceptions
8. and 9. primary school grades and secondary school grades
Aids
Educator: projection equipment and presentation to projection, worksheet
Students: stationery, or mobile phone with internet connection
What pupils learn
Recommending content through micro-targeting (not just darkposting) can be abused in propaganda.
The interests and values of the advertiser may differ from those of the consumer.
Why is it taught
Based on their understanding of how microtargeting and darkposting work, they critically assess the content that is recommended to them on social media.
How do we know if they've learned
Explain the terms micro-targeting and darkposting.
Give a specific example of the misuse of micro-targeting and darkposting.
Outputs of the RVP
Informatics
I-9-4-05 can direct their actions to minimize
the risk of data loss or misuse; describes the operation and discusses the limitations of security solutions
Education for citizenship
VO-9-1-03 takes a critical approach to media information, expresses an attitude towards the effect of propaganda and advertising on public opinion and people's behaviour
RVP Outcomes G - Computer Science and Information and Communication Technology
Organizes data effectively and protects it against damage or misuse.
RVP Outcomes G - Civic and social science foundation
Explains the nature of some contemporary social problems and describes the possible effects of socially pathological behaviour on individuals and society.
Bloom's taxonomy
Memorization: Students will learn concepts such as micro-targeting, dark posting, and the OCEAN model.
Understanding: They will explain how micro-targeting and dark posting work as well as how they are used on social media.
Analysis: Analyze the ethical and social implications of micro-targeting and dark posting, especially in relation to propaganda.
Digital competences
Contribution and development
Five Big Ideas
5-A-III Ethical AI
5-B-I AI and Culture (AI in everyday life)
5-B-II AI and Culture (Trust and Responsibility)
